Security Confidential S5 E3 Michele Wucker

A former media and think tank executive who began her career writing about emerging market finance, Michele is the founder of the Chicago-based strategic advisory firm, Gray Rhino & Company. We\’re honored to have Michele on Security Confidential. She speaks regularly to high-level audiences on risk management, the global economy, and decision-making, and is quoted often in leading media. She has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors. Strategist and best-selling author Michele Wucker coined the term “gray rhino” for obvious, probable, and impactful risks. The metaphor she created has moved markets, shaped financial policies, and made headlines around the world. It became a frame for the ignored warnings that led to the COVID-19 pandemic and a lyric in a hit BTS single about depression. Her 2019 TED Talk has attracted 2.5 million views. She is the author of four books including the global bestseller THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore; and the new book YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World

Chapter Titles:

00:00 Introduction

01:22 How the name Grey Rhino was coined

05:45 Why companies put off dealing with Risk

10:55 What is an individual’s risk fingerprint

12:26 Does nature or nurture win in defining One\’s risk fingerprint?

14:01 Are there one or two that stand out in shaping One\’s risk fingerprint?

21:28 Millennials and risk

24:58 The risk muscle

28:09 Building your risk muscle

34:05 Genetics and risk

40:00 How to change an organization\’s risk fingerprint


45:53 Newsletter Around my Mind

Visit her website at or

follow her on twitter @wucker

Michele\’s Ted Talk can be found at…


Dark Rhino Security\’s \”Security Confidential\” is a weekly Cybersecurity podcast where Host, Manoj Tandon, talks to Infosec and Cybersecurity professionals about the current issues going on in our industry. Guests are able to share their stories about how they began their journey into cybersecurity and connect with our audience. Listeners are able to tune in through Spotify, Apple Podcasts, Google Podcasts, Amazon Music, iHeartRadio, Youtube, LinkedIn, and more.

For inquiries, please email


Check out the other episodes in Season 5:

Ep. 1 Charles Herring – CTO of Witfoo

Ep. 2 Naomi Buckwalter – How to build a Great Cybersecurity Program

Ep. 3 Michele Wucker – You are what you risk

Ep. 4 Sean Sweeney – CISO and Cloud Security Expert

Ep. 5 Laura Tich – Founder of She_Hacks

Ep. 6 Mia Landsem – Hacktivist helping victims of Image Abuse

Ep. 7 Dennis Underwood – CEO of the Cybercrucible

Ep. 8 Brandon Keath – Founder of the Hacking Lab

Ep. 9 Confidence Stavely – CyberSafe Foundation

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