Security Confidential S19 E1 Krisztian Kiraly

Manoj Tandon:
Hello everyone, this is your host, Manoj Tandon. Welcome to another episode of Dark Rhiino Security Confidential. Today we have another awesome guest. Before I introduce him, you guys have to hit the like and subscribe button, because that’s the only way we can bring this content to you. So show us a little love so we can keep getting these phenomenal guests from all over the world who practice their craft and are brilliant at it.

We have such a brilliant person with us today. We have Krisztian Kiraly joining us all the way from Hungary, so we appreciate him taking some time out of his late afternoon to join us. Krisztian is a specialist in AI-driven conversion rates. Those of you who are small and medium businesses listening to this are going to want to pay attention, because his knowledge can be of value to you. He is all about AI-driven conversion rate optimization and personalization.

He works at the intersection of AI, behavioral analytics, and digital strategy, helping businesses understand how artificial intelligence can predict user behavior and transform the way companies interact with their customers online. There’s probably not one of you who is not interested in your digital footprint, so this timing is very apropos. He’s very engaging, he’s a high-energy guy, and he’s all about education. So, Krisztian, thank you for joining us. Welcome to the show.

Krisztian Kiraly:
Thank you very much for the invitation. I’m happy to be here today with you. Thank you.

Manoj Tandon:
Fantastic. So tell us a little bit about your background.

Krisztian Kiraly:
Originally, I’m a digital marketing expert, and I’ve been in the field for more than a decade now. I started, like everybody else, as a freelancer. Then I built my own digital marketing agency here in Hungary, which I led for more than five years. It’s very important to note that it was a full-stack digital marketing agency because, regarding digital marketing, I believe in a holistic approach.

Of course, it’s possible to focus only on particular areas like email marketing, PPC, or SEO, and you can achieve quite good results with that as well. But in my opinion and from my experience, the biggest impact in digital marketing comes when you manage all the areas together, aligned with a central strategy, and then everything works together in synergy. That’s when you can have the biggest impact and the best results from your digital marketing efforts.

Manoj Tandon:
It’s interesting you say that because in the process engineering world, there’s a saying that optimization of each individual process does not lead to optimization of the whole. It’s mathematically absolutely true. You’re talking about optimization of the whole—making every component work together in a cohesive, realistic way.

Now, one thing our listeners are going to come back with—because a lot of them are small and medium businesses—is this idea that digital marketing is the domain of Madison Avenue in New York. They think they need these big firms, huge budgets, and Super Bowl ads. Can you help break some of those myths? Do you have to be a monster company to do these things?

Krisztian Kiraly:
I would actually say exactly the opposite is true. If you use digital marketing correctly, it can be the tool or leverage that allows small and medium-sized companies to compete with the big ones. I don’t think you need a huge budget in order to get great results. Don’t work harder—work smarter.

In digital marketing, if you do it correctly, even with a normal budget, you can get really great results. Just one example: if you are running PPC campaigns correctly—Meta ads and Google Ads—it’s definitely possible. We’ve worked with several clients in recent years where we reached 30x to 40x ROAS, which means from one dollar you can make 30 or 40 dollars. So it can be a great tool, but you have to do it correctly.

First of all, you have to measure everything. What I always say in digital marketing is that there is one thing that absolutely doesn’t matter, and that is personal opinion—yours, mine, or anybody else’s. The only thing that matters in digital marketing is data. You have to make data-driven decisions. In order to do that, you have to measure everything, because what you don’t measure, you can’t improve.

Manoj Tandon:
You bring up a very good point. I think it goes even deeper, because I can speak from personal experience. We often don’t know how to connect the dots in digital marketing. You look at Google Analytics and it gives you all this data. You go on HubSpot and get all this data. You go on your podcast platforms and get listener data. How it all links together is something we don’t know. I’m not an advertising guy, so how do you bring all this together?

Krisztian Kiraly:
That’s a very good question. It’s also important to note that as an entrepreneur or business owner, you don’t have to be a digital marketing expert. You don’t need to deep-dive into data analytics and everything else. But you absolutely do need to understand the main KPIs—the key performance indicators—of your e-commerce store or your business. Otherwise, you don’t even have a chance to validate the work of the freelancers or agencies you’re working with. Otherwise, you’re driving blind.

Manoj Tandon:
So what are some KPIs you would advise people to look out for?

Krisztian Kiraly:
I would say there are five KPIs you should know even if I wake you up in the middle of the night and ask for them. Let’s take e-commerce as an example.

The first one is e-commerce conversion rate. This is the most important KPI. It means out of 100 visitors, how many purchase. The industry average is between 2 and 3 percent. Of course, that depends on your market and your ideal customer profile.

Manoj Tandon:
So if you’re a software company, would that equivalent be how many people hit the “get more information” button or schedule a demo?

Krisztian Kiraly:
Yes, absolutely. It depends on what your most important conversion goal is.

The second KPI is your most important traffic channels or traffic sources, from two points of view: which ones generate the most visitors and which ones generate the most revenue. The second one is even more important, because nobody has ever made money from people just clicking on your site and looking around. It’s nice, but it doesn’t deliver business value.

The third KPI, if you’re spending money on advertising—and of course you usually have to—is ROAS, return on ad spend. If you spend one dollar on a Facebook ad or Google ad, how much revenue does it generate on your site or in your e-commerce store? It should reach at least 5x, and ideally 10x. If it’s much lower, then either you’re doing something wrong or the agency or freelancer is not targeting correctly, adjusting campaigns correctly, or something else is wrong behind the scenes.

The fourth KPI is average order value, which means if somebody purchases from your e-commerce store, how many products are they buying at once and which products? If you have 10,000 products, it makes a huge difference whether they buy a $2 product or a $200 product.

The fifth one is customer acquisition cost. A lot of business owners make the mistake of just counting clicks and visitors, but again, that doesn’t have real business value. If somebody actually buys from you and becomes a customer, how much did it cost to acquire them in total? That’s customer acquisition cost.

Manoj Tandon:
I learned something new today. I have to go back and do the math, because I don’t know the answer to those five in my own business.

Krisztian Kiraly:
Do the math, because believe me, it will help you so much to see the path for your business more clearly.

Manoj Tandon:
That’s sound advice. Now, getting a little deeper: when you mention ad spend and return on ad spend, we are often told in the small and medium business world that Google ad spend is beyond our capability to use effectively. We hear that maybe you can do something regionally, but to rank or gain material value nationally is impossible as a small company. What would you say to that?

Krisztian Kiraly:
In some cases that can be true, but it really depends on the niche, your product, the number of competitors, and a lot of different factors. But we are in a lucky situation today because even before you start your first campaign, you can do a market analysis. Especially nowadays, we have a lot of AI tools, some of them even free, and with their help you can analyze how many competitors are already competing for the keywords you want to rank for in the first three positions.

Then you can start with math. Very importantly, if you are at the beginning of your business journey and you want to start from scratch with your first Meta ads or Google Ads campaigns, start small, test it, measure the results, and only afterward start to scale it. Earlier, when I had my agency, we always told clients to start very small with a budget like $400 per month. That’s enough to set up the first campaigns, measure the results, and then based on the data, decide whether to scale, maybe double the budget next month, or shut campaigns down if they don’t work.

Manoj Tandon:
The number I had a fellow give me was “Spend $20,000 a month.” I was like, you’ve got to be kidding me.

Krisztian Kiraly:
I don’t know your market yet, so maybe it is a very over-competitive market. It could be the case. But I can definitely say it’s not necessary at the beginning to start with $20,000 a month. I find that to be a little bit of an exaggeration.

Manoj Tandon:
I’m glad to hear that, because our listeners are going to be very happy to hear that too. A lot of people think this is a problem that is beyond their reach to address.

Krisztian Kiraly:
One reason agencies may recommend high budgets is because the higher your budget, the better it is for them. A lot of agencies base their fee on your ad spend. The more you spend on ads, the more you pay them for their service. So of course, logically, they recommend spending as much as possible. That’s their business model. It may not always be the most ethical, but it is logical from their side.

Before you make a decision like that, look around in the market. I’m pretty sure that even if your market is highly competitive, you could start with one or two thousand dollars a month just to test. It doesn’t make sense to spend too much money at the beginning, because at that stage you’re just testing. You have hypotheses and assumptions, and after two, three, or even four weeks, you have your first results. Especially nowadays, Meta and Google Ads have complex algorithms, and it usually takes at least one or two weeks for the learning curve, when the algorithm is figuring out when your ads should be shown. So the first one or two weeks, nothing special happens. That’s exactly why I suggest starting with much smaller budgets.

Manoj Tandon:
So the algorithm matters. In the podcast world we often feel like we are working for the algorithm, which is why I say hit the like and subscribe button again because it’s necessary. When you’re doing a budget or thinking about a PPC campaign, is it geared toward the psychology of the end customer, or is it geared toward the algorithm? How do you craft it?

Krisztian Kiraly:
It’s not so easy because both are important. Both matter. Generally, what we always analyze before starting campaigns are the ads of your competitors. From that we can already draw some conclusions, because if they’ve been in the market a long time, they usually have better and bigger experience with what works and what doesn’t. We can assume they aren’t running ads that don’t convert well.

So I definitely suggest, at the beginning, gathering experience from your competitors. Take a closer look at what they are communicating in their ads. What are the main messages? How do they present those messages through different creatives? Also, as I mentioned before, through keyword research you can get exact data about search volume, how many are competing for the same keywords, and on Meta ads you can even see your competitors’ ad libraries. It’s not really a secret anymore.

Manoj Tandon:
From an end consumer point of view, what’s different in the digital world? If you walk into a shop, a lot of it is emotional. You might see a sweater or shoes and buy them even if you didn’t intend to. In the digital world, I would imagine that isn’t the same. What is the motivation for buyers there?

Krisztian Kiraly:
I love this question. From the psychological side, it’s almost the same, because even online, 99 percent of purchase decisions are made on an emotional level. But a lot of people and business owners forget something very important. This quote is not from me; it’s from Jeffrey Gitomer. He said that the number one reason why people don’t buy from you is that they don’t trust you. Trust is a very important factor, especially in the online era.

In the physical store, as you mentioned, I can walk in, touch the product, and ask the seller questions personally. I have many possibilities. You don’t have that online. You cannot touch the product. You cannot talk personally to somebody. Okay, there might be an AI chatbot or live chat, but it’s not the same. So your most important task on a website or in an e-commerce store is to build trust with your visitors so they get to the point in their customer journey where they trust you enough to take out their card and purchase something from you. Trust building should be one of your biggest goals.

Manoj Tandon:
What are the key elements of trust building?

Krisztian Kiraly:
First of all, I would recommend that you show yourself on your website or e-commerce store. It can be very disappointing if there’s no company story, no people shown from the company, and just a company address. If I want to contact you and all I can do is fill in a form, that’s weak. Nowadays, nobody likes faceless companies because there are tons of them. But if they can see the people behind the scenes, that can definitely build trust. People buy from people.

Even the biggest companies in the world, who could probably say they don’t need it, still hire someone to be the face of the company. Think of Nike and Michael Jordan, Nespresso and George Clooney, and many others. People build relationships and trust around people. Of course, as a small or medium-sized company, you can’t afford that level of celebrity endorsement, but what you can do is show yourself, your history, and why you established the company. Show your face and your name. It builds trust because it means you are not ashamed to show yourself.

Another way to build trust is through your product pages. Don’t just show a single picture with a white background. That tells your visitors almost nothing. Show your products from different angles. Even better, if you can make a video about them, your visitors can better imagine how to use them in everyday life.

Especially now, with the help of AI, there are even more possibilities. For example, with OptiMonk AI, there are product page optimization features that let you show your product to visitors in real-life use. If it’s a small motorcycle, for example, you can show how it looks with a child riding it. There are so many possibilities now with AI.

Manoj Tandon:
There was a time when we were told not to put too much media-heavy content on a website because everybody was using their phone, and if it took too long to download or didn’t display well, they’d get irritated. Are you saying forget that and showcase it?

Krisztian Kiraly:
I would say maybe that was true three or four years ago. But nowadays, the technology has improved dramatically, and there are technical solutions that allow you to use nice pictures and videos without having a negative effect on page load time. Page load time is still important, of course, but you should find a golden middle way. Show your visitors enough, but not too much—both from a technical and informational perspective. It’s not always easy, but if you measure everything, you will know what works and what doesn’t.

One key KPI here is add-to-cart rate on your product pages. It’s a very good signal of whether something on the product page is working or not. If you have a huge amount of traffic on a product page but a very low add-to-cart rate, that’s definitely a sign that something is not okay. People don’t trust you yet, or there is a misconception there, or something is unclear, because they’re not adding the product to the cart.

Manoj Tandon:
I can probably guess there are a lot of people who have others monitoring this for them, but the actual decision-makers themselves may not know what those numbers are.

Krisztian Kiraly:
I also have another idea that can be useful. Nowadays, there are a lot of tools—some of them even completely free—that you can use to monitor your visitors on your pages, like Crazy Egg, Hotjar, or Clarity. If you connect one of them to your website or e-commerce store, you can generate heat maps and, even better, watch session recordings. I have watched hundreds of them over the years, and sometimes they are incredibly useful. You can get valuable insights into how your visitors actually behave on your site. Where do they click? How do they scroll? How do they actually use your site?

Especially on product pages, you can literally watch what is stopping them from adding the product to the cart. We call this qualitative analysis, and I definitely recommend it. For example, if you see that something is wrong—like a very low e-commerce conversion rate—but you don’t know why, start with both quantitative and qualitative analysis. Look at the data, identify the figures that are not good enough, and also install a tool where you can watch heat maps and session recordings. Based on those two information sources, you will probably have at least four, five, or six ideas about what to improve.

Manoj Tandon:
That brings us to AI. Where does AI fit into this entire set of tools and approaches? What are you doing with AI at OptiMonk?

Krisztian Kiraly:
Actually, I think AI has started a new era. We all feel it. Especially in digital marketing and e-commerce, I think new doors and possibilities have opened for us. Generally, AI has accelerated the possibilities for testing, because testing and analyzing data are the foundations of digital marketing. AI is excellent at analyzing huge amounts of data in seconds and drawing conclusions. It can also set up hypotheses and run A/B tests.

Digital marketing, and especially conversion rate optimization, is a game of big numbers—basically statistics. You can’t draw any reliable conclusions if there are only 100 visitors on the site. It might just be luck. But if you have 100,000 visitors, there is enough data to draw meaningful conclusions. This is exactly where AI can be a leverage point, making the whole process much faster.

Manoj Tandon:
When you do that, though, how are you employing AI? Are you using it in the cloud? Then people say, “Well, my data is going into the cloud. I’m training the model, and then my competitors benefit from my data.” These are real questions.

Krisztian Kiraly:
Absolutely, and the good news is that with OptiMonk AI, that’s definitely not the case. OptiMonk works with first-party data. When it’s connected to your website or e-commerce store, it starts monitoring your visitors and gathering data from them. Based on that anonymous data, we can target on-site messaging.

It’s very important because the biggest failure you can make today is showing the same general message to everyone. Nobody will care. The future of e-commerce—and the future of marketing—is segmentation and personalization. With AI, it’s now even possible to achieve hyper-personalization. Based on visitor behavior, OptiMonk pop-ups can show a different message, a different headline, and even a different creative to every visitor.

This can be based on whether they are a new or returning visitor, whether they have purchased before, whether they have signed up for the newsletter, browser language, country, and many other data points. There is a lot of information you can use, but you have to use it to deliver a personal experience. I recently read a case study that found 68 percent of customers expect personalized experiences in an e-commerce store or on a website. They are simply ignoring general messages. You can’t reach them anymore with generic messaging.

Manoj Tandon:
I can tell you that has not yet reached the cybersecurity industry as a whole. It’s all the same. Everyone talks about risk, high-quality delivery, and optimizing cost. I can tell you what’s going to be on most websites without even looking. Unless you’re a really big company and can afford a major ad agency, most of the smaller people must be using the same template.

Krisztian Kiraly:
But I think it will definitely come. Everything is changing, and especially the online world is changing very fast.

Manoj Tandon:
So how do you get into the mind of the buyer? I’ll speak from personal experience, so forgive me if it’s not universal. When we looked at our website, we were told to have call-to-actions everywhere, constantly. I personally found that annoying. Every time I’m there, somebody keeps hitting me with “get info,” “sign up for the newsletter,” or “ask for a quote.” I’m like, “God damn it, this is terrible. I just want to know how you work. Tell me what you do and why I care.” That’s the most important thing. What are you going to do for me? I don’t care if you think you’re the greatest thing since sliced bread. What are you going to do for me?

Krisztian Kiraly:
You have just one question: What is in it for me? That’s all people want to know. And I think it’s the same for everybody. This is exactly the reason why people started to hate pop-ups. But let’s be honest: a pop-up is just a tool. It’s like a knife. Is a knife good or bad? It depends. You can kill someone with it or save a life with it. It depends on who is using it. It’s the same with a pop-up.

You can make it really annoying, just as you described. I hate it too when I arrive on a website and I haven’t had a chance to look around, and within two seconds a pop-up says, “Do you want 10 percent off?” For what? I don’t even know what your products are. Give me time to look around. And during browsing, if something pops up every ten seconds, of course it becomes annoying.

But again, that is not the fault of the tool. It is the fault of the people using it. If you want to get into the mind of your customers, try to read their minds, listen to them, pay attention to them, and think in terms of customer journey. For example, your pop-ups should definitely be adjusted so they are not shown until a visitor has spent at least 30 seconds on your site. Give them time.

Or you can adjust it so it is shown only on exit intent—when they try to leave your site, then you make one more attempt to grab them. But not in the first seconds after they arrive, because at that point they are just interested and curious. They want to gather information and look around, so don’t interrupt them in that moment.

You should also adjust your pop-ups so the same message is shown to the same person only a couple of times, with at least a few hours in between, not repeatedly in the same session. And if somebody has already signed up to your newsletter, don’t show them the same “Would you like to sign up?” pop-up again. These are simple things. It’s really not space physics. Just think about it with very simple human logic.

Manoj Tandon:
What about AI chatbots? They’re all the rage. Should those be less intrusive too, just letting browsing happen and maybe coming in later?

Krisztian Kiraly:
I definitely think AI chatbots can be useful, because in many cases, when a visitor has a question, they want the answer immediately. They don’t want to wait, write an email, or call you. Nobody has time for that anymore. If they have a question, they want the answer right away. So in that sense, an AI chatbot can absolutely be useful. But again, it’s just a tool. You need to set it up correctly.

One time it can pop up and ask, “May I help you?” But if a visitor closes it, don’t bother them again. Leave it available so they can use it whenever they want by clicking a button, but don’t keep annoying them.

Manoj Tandon:
The digital world seems to have a different psychology than the physical world. At a trade show, if somebody comes to your booth or if you’re at a conference, that’s a much more personal interaction. They already have some idea of what you do. In the digital world, they might have just stumbled onto you through an ad, a link, or a Google search. It seems like a totally different psychology.

Krisztian Kiraly:
Absolutely. I think people are much more impatient in the digital world. In the physical world, if they come to your booth, they’ll definitely give you some time to have a conversation. In the digital world, nobody has so much time. There is even already the five-second rule.

Manoj Tandon:
I thought it was eight seconds.

Krisztian Kiraly:
That was a long time ago. Nobody has eight seconds anymore. Nowadays, you have just five seconds. If in those five seconds you don’t show your visitor that you have the solution to their problem or the answer to their question, they just leave. You’ve already lost them. Five seconds.

Manoj Tandon:
So then in those five seconds, what should be the most important thing you lead with? It doesn’t matter what the business is—what should happen there?

Krisztian Kiraly:
In those five seconds, you need to make a little hook in the mind of your visitor. You need to assure them that you are the right person or company to solve their problem or answer their question. If you can do that in five seconds, then they move forward—they click, they scroll, they interact. But that should be your main goal.

That’s why I don’t understand why people use those valuable five seconds to show a coupon code. It’s wasted time. Or they start with the company story in the first seconds. That can come later, if the hook is already in their mind and they are interested and gathering information. But not in the critical first five seconds.

Manoj Tandon:
So you really have to think about what that hook is, and you need something differentiated.

Krisztian Kiraly:
Exactly. And that’s why you need to know your ideal customer profile deeply and precisely. I hear it very often from business owners and e-commerce owners, and it’s a big failure. When I ask them who they sell to, and the answer is “anybody,” that is the wrong answer. If you sell to everybody, you sell to nobody.

Manoj Tandon:
Or my other favorite answer is, “We don’t have any competitors.”

Krisztian Kiraly:
That’s also a good one. But you have to know your ideal customers almost as well as your own friends. How do they think? What do they do? What hobbies do they have? Where do they gather information? What are their favorite websites or newsletters? You need to know them deeply.

Manoj Tandon:
But then there’s fear. People are going to say, “If I narrow down too much, I’m leaving money on the table.” They are chasing the possibility that someone outside that niche might buy from them. If they take a brutally honest look and say, “This is the niche we actually serve,” there’s a fear that they won’t grow fast enough or will have too little business.

Krisztian Kiraly:
That’s also a very good point of view. But this is exactly why you need to do the math. If your profit margin is high enough and there is demand for your product and you have a good product-market fit, even from a narrow market niche, you can build a really good business.

The opposite is also true. If your profit margin is weak and you try to target a broad market, it’s still possible that at the end of the day only 5 percent remains as profit—or not even that. I’ve seen plenty of cases like that.

Manoj Tandon:
There’s a lot to learn here, and I’m glad you’re educating everyone. We’re almost out of time, so I want to make sure you get to talk about OptiMonk. Tell us a little bit about your company. What exactly are you guys doing?

Krisztian Kiraly:
OptiMonk started 12 years ago as basically a normal pop-up tool. But over time we discovered that it definitely wasn’t enough to stay competitive in this overcrowded e-commerce space. So we developed and added other features to the software, like built-in A/B testing, which is also very important. Nowadays, I would say we are a very comprehensive AI-based CRO tool—conversion rate optimization tool—especially for e-commerce stores, but also for other websites. Still, the biggest value we deliver is definitely for e-commerce stores. Right now, around 30,000 websites and e-commerce stores worldwide are already using OptiMonk.

Manoj Tandon:
Is this primarily for enterprise companies, or is OptiMonk usable by the small and medium business?

Krisztian Kiraly:
Absolutely usable by small and medium-sized businesses. In fact, I would say that is our main audience. We even have a free forever plan just so people can look around and test it. The smallest monthly paid package starts at $30, which I think is not a huge amount—absolutely affordable.

This is exactly the kind of tool that can help bring more value, money, and revenue out of your existing traffic. Because that’s what conversion rate optimization is really about. Instead of scaling campaigns immediately and increasing your ad budgets, try to do something with your existing traffic. That is the smart way to improve your business, and that’s where CRO helps. With the help of AI, OptiMonk is now a fully automated tool that can help you without developer needs.

Manoj Tandon:
Do you also have a consulting arm, or how do people get you or someone with your knowledge to actually provide guidance?

Krisztian Kiraly:
The good news is that we discovered some years ago that it is definitely not enough just to offer a nice software. That’s great, but the learning curve can still be long. So we now have an in-house dedicated service team with CRO experts. That means they are very happy to support you from the beginning during onboarding.

We can analyze your website or e-commerce store and put together a custom-tailored solution plan, recommending which campaigns would make sense for you so you have an action plan on how to start. We can also help with setting up campaigns.

And we now have a very new feature that helps with this too: the AI Editor. Even the original version was not difficult because it used a drag-and-drop system, but now we are on another level. AI Editor is basically like no-code setup. You just tell our built-in AI what you would like to do—how you want to target campaigns or how you want to set them up—and it does it for you. You have your own AI assistant in OptiMonk.

Manoj Tandon:
Interesting.

Krisztian Kiraly:
Absolutely. Just go to OptiMonk.com and sign up for a free account. Then during the onboarding process, one of my colleagues from the support or customer success team will contact you and help you set up your first campaigns so you can get your first results as soon as possible. Because nowadays, it’s no longer the big fish that eats the small fish—it’s the fast fish that eats the slow fish.

Manoj Tandon:
I had not heard that before.

Krisztian Kiraly:
I’ve heard it several times already and I really love it because I think it’s true. Time is very important. That’s why we are continually developing the tool to make the workflow as fast as possible so users don’t have to spend weeks building campaigns. Nobody has that kind of time anymore.

Manoj Tandon:
Krisztian, this has been a fascinating conversation. We’re already at the hour. We didn’t get very deep into some areas, but you certainly addressed a lot of myths. I would say to our listeners—especially if you are an emerging market company—digital marketing is something you can leverage very aggressively. You don’t have to have a giant budget, and you can reach out to Krisztian. So, what is the best way to get hold of you?

Krisztian Kiraly:
Firstly, through the OptiMonk.com website. There is also a dedicated page for partnerships, and there is my Calendly link if you would like to schedule a call with me. Or, very easily, through LinkedIn. I know my name is not so easy—Krisztian Kiraly—but maybe you can put my name below the video. If you contact me through LinkedIn, I’ll also be happy to help.

Manoj Tandon:
Well, thank you so much, Krisztian. It was a pleasure talking to you. And if you have new digital marketing ideas and things, please come back and share them with us.

Krisztian Kiraly:
I’m happy to, anytime. Thank you very much.

Manoj Tandon:
Thank you. It’s been a pleasure, and we’ll let you get to cocktail hour over in Hungary now. Thank you. Take care.

Krisztian Kiraly:
Great. I’m looking forward to that. Thank you very much.